What if … UO had unlimited money to piss away on branding crap? 02/16/2015

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What if … UO had unlimited money to piss away on branding crap?

  02/16/2015

Sorry for violating the one cuss-word policy, but this is getting discouraging. There are already 240 people in this office? OK, that includes the Schnitzer, but how many people are working on logos, fonts, and strategic sidewalk stencils?

Marketing Communications Strategist
University Advancement

Posting: 15046
Location: Eugene
Closes: Open Until Filled

Title:  Marketing Communications Strategist

Department:  University Advancement

Reports To:  Senior Creative Director, Marketing Communications

Term:  1.0 FTE for 12 months (renewable annually)

Salary Range:  $80,000 – $100,000

Review Date:  Search will remain open until filled. To ensure consideration, please submit application materials by March 3, 2015.

The University of Oregon seeks applications for the Marketing Communications Strategist position. The Marketing Communications unit provides design and editorial services to produce major informational and recruiting publications for the University of Oregon. It also provides creative services for selected offices across campus, including the Office of Enrollment Management, the UO Alumni Association, UO Foundation, the Schools and Colleges, and others. Professional writers, editors, and designers work with departmental clients to ensure that UO marketing communications materials are accurate, well written, well designed, conform to the UO style guidelines and communication standards, are targeted to appropriate audiences, and clearly the product of a distinguished institution of higher education.

University Advancement, of which Marketing Communications is a part, is responsible for strategically positioning the UO with its various constituents and securing resources to further its aims. The division consists of approximately 240 employees primarily working out of Eugene, with offices in Portland and Bend. Departments within University Advancement include: Advancement/UO Alumni Association; Communications, Marketing, and Brand Management; KWAX; University Development; Advancement Operations; Federal Affairs; State and Community Affairs; and the Jordan Schnitzer Museum of Art.

Reporting to the Senior Creative Director, Marketing Communications, the Marketing Communications Strategist serves as a liaison between the central Communications, Marketing and Branding team and designated schools, colleges, and administrative units. In this role, the strategist develops and provides ongoing management of unit-level marketing communications plans, working directly with unit leadership and communications teams to determine communications goals and priorities, develop and execute tactics to achieve those goals, and measure success. The strategist oversees the work of unit-level communications staffs and provides regular communications-plan updates and reports to the dean or other unit leadership. The strategist works closely with designated school, college, or unit-level leadership and communicators to articulate the specific communications goals and audiences for that unit, and to develop strategies, tactics, and methods of evaluation attuned to the needs of each unit.

As a member of the university’s central Communications, Marketing and Branding team, the strategist accesses the expertise and broad capacity of that team to provide specialized support to designated units in the areas of graphic design, copywriting and editing, web development and strategic support, media relations, project management, social media consultation, and other communication support as needed.